Tampax
Reimaging Tampax through a more inclusive, gender-free lens. I wanted to focus on visibility, comfort, and representation for all menstruators. The new identity moves away from traditionally gendered visuals and instead uses bold typography, modern color choices, and imagery that reflects real people and real experiences. The goal was to create a brand that feels accessible, confident, and supportive without relying on outdated norms.
Brand Guide.
The brand guide for Tampax showcases the full visual system behind the inclusive Tampax rebrand, featuring a bold wordmark paired with clean geometric elements to create a strong, unisex identity. The color palette mixes soft neutrals with impactful accents, balancing approachability with strength. The moodboard highlights diverse bodies, modern packaging concepts, and editorial imagery that supports a more expansive and representative narrative. Each element was chosen to break away from hyper-feminine branding and instead communicate empowerment, neutrality, and visibility for all users.
Mockups.
Design Process.
My creative process began with researching how period care is often gendered—and identifying where traditional branding leaves people out. From there, I explored visual languages rooted in neutrality, boldness, and inclusivity, sketching new logo constructions and testing palettes that felt modern and non-gendered. I pulled inspiration from inclusive period brands, editorial photography, and high-contrast packaging to develop a system that feels confident and universal. Once the visual direction was set, I refined the typography, built out packaging concepts, and assembled a brand guide that clearly defines how the identity works across real-world applications.