Rekoop Joy
2025
I had the pleasure of designing the visual identity for Rekoop Joy. The goal was to create a brand mark that reflects serenity, healing, and personal transformation. These qualities are central to Rekoop Joy’s work.
Logo Commission:
I designed the logo for Rekoop Joy, beginning with a discovery process focused on understanding their values of safety, warmth, and renewal. From there, I developed a mood direction shaped by soft, organic visuals — drawing inspiration from natural forms, calming color palettes, and the gentle aesthetics often found in wellness-focused environments.
The Design Process:
During the exploration phase, I experimented with symbols representing growth, cyclical healing, and inward transformation. The final mark combines these ideas into a form that feels centered and uplifting, mirroring the emotional journey the practice supports. Once the icon was established, I refined the visual style with clean, modern typography that feels both professional and approachable, reinforcing trust without being overly clinical. The completed identity is soft yet grounded: a visual representation of Rekoop Joy’s mission to guide individuals toward reconnection, restoration, and a renewed sense of joy.
Learn more about ReKoop Below!