Ragtag
Cinema
A playful rebrand of Ragtag Cinema that uses fluid single-line illustrations and bold visual elements to reflect the theater’s creative, indie personality. It captures the charm of a Columbia favorite.
Design Process
This project showcases a reimagined visual identity for Ragtag Cinema that emphasizes fluidity and the cinema’s distinctly eccentric atmosphere. The redesigned system is built around continuous single-line illustrations that create a sense of movement and flow. These illustrations are paired with a cohesive color palette and curated typography that balance Ragtag’s experimental spirit with a cleaner, more unified visual presence.
Accompanying is a mini style guide outlining the full range of logo variations, line-based graphic elements, color specifications, and type hierarchy. The brief also includes an expanded selection of mockups that demonstrate how these creations and brand elements can be applied across merchandise, tickets, signage, promotional pieces, and in-theater materials.
The overall project highlights how Ragtag’s identity can be modernized while preserving the charm, comfort, and expressive personality that define the cinema.
Brand Guide
_Ragtag%20Cinema-01.jpg)
