Clovers Natural Market
A fresh take on Clovers Natural Market, this project reimagines the brand through warm illustration, natural colors, and an updated visual system. It brings new energy to a long-loved Columbia staple.
Design Process
This project presents a reimagined visual identity for Clovers Natural Market, shaped around warmth, approachability, and the store’s deep-rooted connection to its community. I felt inspired to reimagine my own version of what clover's would look like.
A structured mini style guide accompanies the identity, outlining logo variations, floral and character-based graphic elements, color specifications, and type hierarchy. The project also includes a series of mockups demonstrating how the expanded brand system can be applied across packaging, storefront materials, signage, and reusable goods.
The overall project highlights how Clovers identity can be refreshed with a modern, cohesive look while preserving the warmth, familiarity, and natural character that define the market.
Brand Guide
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