Clovers Natural Market

This project presents a reimagined visual identity for Clovers Natural Market, shaped around warmth, approachability, and the store’s deep-rooted connection to its community. The redesigned system centers on a friendly illustrated clover character supported by a soft, nature-inspired color palette and elegant typography. Together, these elements create a visual language that feels both fresh and grounded in Clovers long-standing organic atmosphere.

A structured mini style guide accompanies the identity, outlining logo variations, floral and character-based graphic elements, color specifications, and type hierarchy. The project also includes a series of mockups demonstrating how the expanded brand system can be applied across packaging, storefront materials, signage, and reusable goods.

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The overall project highlights how Clovers identity can be refreshed with a modern, cohesive look while preserving the warmth, familiarity, and natural character that define the market.