Clovers Natural Market
I originally set out to reimagine Clovers Natural Market out of genuine love for the store and its place in the Columbia community. Even before I fully stepped into graphic design, this project inspired me to explore branding more seriously and became one of the first moments that shaped my passion for design.
The Inspiration.
This project revisits my first concept for Clovers, inspired by the original redesign I created shortly after starting there in 2020. Back then, I gathered feedback, saved up funds, and sold the design internally to the staff—an experience that was warmly received and foundational to my growth as a young business-minded designer.
This early success became the spark for pursuing a more in-depth, thoughtful rebrand, honoring the role Clovers played in shaping my creative and professional confidence.
I felt inspired to take this idea further by playing with different varations of merch. In that early version, I created playful fruit characters holding up signs with clovers in their hands. This approach I enjoyed, but one that ultimately made me want to return with a more refined perspective on what Clovers truly represents.
That initial process, paired with feedback, and learning how to sell a design internally, it became a formative experience which I would consider a milestone in my growth.
