Clovers Natural Market
I originally set out to reimagine Clovers Natural Market out of genuine love for the store and its place in the Columbia community. Even before I fully stepped into graphic design, this project inspired me to explore branding more seriously and became one of the first moments that shaped my passion for design.
The Inspiration.
This project revisits my first rebrand concept for Clovers, inspired by the original redesign I created shortly after starting there in 2020. Back then, I gathered feedback, saved up funds, developed a new logo, and sold the design internally to the staff—an experience that was warmly received and foundational to my growth as a young business-minded designer. This early success became the spark for pursuing a more in-depth, thoughtful rebrand, honoring the role Clovers played in shaping my creative and professional confidence.
Another facet of this rebrand comes from a concept I toyed with in the past. I felt inspired by the redesign I attempted back in 2022. In that early version, I created playful fruit characters holding up signs with clovers in their hands—an approach I enjoyed, but one that ultimately made me want to return with a more refined perspective on what Clovers truly represents.
That initial process, paired with gathering feedback, saving funds, and selling the design internally, became a formative experience and a milestone in my growth as a young business-minded designer. Coming back to the brand now allowed me to reconceptualize Clovers with deeper intention and a clearer vision.
